Canon USA and Blue Engine experiential agency utilized one of our vintage Airstream trailers as the centerpiece for their trade show booth at the 10th annual VidCon. VidCon is a three-day event that brings together online video creators, industry insiders and fans. This year’s event attracted more than 75,000 people from around the world and included exhibits and conference break out sessions from Canon, YouTube, Nickelodeon, Twitter, TikTok, Instagram, Snapchat, Nerf and more.
Canon’s trade show booth had a camping theme of ‘Glamground’ with one of our vintage Airstream trailers set up as a live streaming studio inside for guests to record challenge videos which could be posted to any social media platform including YouTube, TikTok, Snapchat, Instagram and more. Each video was tagged with the hashtag of #canonglampground’. The trade show booth also included an innovative photo booth setup with a campfire theme and encouraged guests to tag photo prints with the hashtag #FlipAPickSweepstakes to win a Canon camera.
Sony introduces several new consumer cameras geared toward social media posting and instant printing at the event.