PepsiCo’s Tostitos brand hired Silvercloud Trailer Events® for their Super Bowl LI Brand Activation during the Atlanta Falcons vs. the New England Patriots football game. The Tostitos brand activation area was set up directly inside Houston’s NRG Stadium and included an interview area with NFL commentators and players, a GIF Booth and the Silvercloud Trailer Events® Mobile Bar which was used as a serving bar to pass out free bags of Tostitos before kickoff. 1,000 lucky Super Bowl guests received a limited-edition ‘Party Safe Breathalyzer Bag’ designed to let you know if you consumed too much alcohol. When blowing into the bag after consuming alcohol, it displayed a picture of a steering wheel above the words ‘Don’t Drink And Drive’ along with a $10 promo code for a calling an Uber ride. Tostito’s, Uber and Mother’s Against Drunk Driving teamed up on the special Tostito’s bag in order to bring awareness to drunk driving.