Silvercloud Mobile Bar for Experiential Marketing Tour
Elmhurst Dairy – a 92 year old dairy processing company out of New York, recently rebranded as Elmhurst and jumped into the growing non-dairy milk industry. They now offer four varieties of non-dairy nutmilk — hazelnut, almond, walnut, and cashew. The nuts for their products are grown in California and arrive in New York for processing in the form of whole nuts – not as nut paste that many non-dairy brands use. The nuts are then minimally processed, without the use of emulsifiers, thickeners or stabilizers, by using a cold milling technique that creates a creamy, milk-like emulsion that keeps the nutrients of the nuts intact. Since Elmhurst’s nutmilk products are so creamy, they are the perfect substitute for cream in coffee and milk in cocktails.
Our Silvercloud Mobile Bar – The Perfect Food Sampling Bar
To spread the word about their awesome new products, they hit the road on a national product tasting tour in an Elmhurst-branded Silvercloud Mobile Bar trailer. The mobile craft bar serves mocktail (faux-cocktail) beverages developed for each type of nutmilk they offer with names such as the Salty Squirrel and Nut Hopper. Elmhurst products are available at fine retailers, such as Publix markets, and direct from the Elmhurst website. Be sure to follow Elmhurst on Facebook and Instagram with the hashtags #elmhurst1925, #mocktail and #nutmilk, to stay up to date on their location.
Our Airstream bar trailer is the perfect food sampling bar and also great as a mobile pop-up shop to sell wares at festivals or give away swag at your brand activation or other promotional marketing tour.