The IFC Fairgrounds returned to SXSW and the Silvercloud Trailer Events® was proud to be a part of this fun-filled 3 day event! Part state fair, part carnival, this outdoor music event featured some of the most buzzed-about bands at SXSW performing alongside rides, food, carnival games and pretty awesome giveaways. Some of the highlights from the event included all-day music showcases, grub from Austin food trucks, the Silvercloud Trailer Events® photo booth, a giant three-story Fun Slide, a mechanical bull, Human Sticky Wall (fun!) and a pool lounge. The bands were awesome and some of our favorite bands in the lineup were Dry The River, Coin, Robert Delong and Colony House. Our shiny silver photo booth was decked out in a branded-wrap from the Hershey’s Icebreakers Mints brand campaign –#breaktheice; guests lined up for photo booth fun and posting their photo to Facebook and Instagram from our social media station and tagged their images with the hashtag #breaktheice.