#HeyGoogle Mobile Bar Trailer
The Silvercloud cocktail trailer was rented by Google for their SxSW 2018 activation to promote the Google Assistant, Google’s personal virtual assistant. The Google Assistant is a smart home device that can answer queries and control other smart devices in the home just by the voice commands that you speak to it. The concept of the brand activation was ‘You talk, the house listens.’ The Google Funhouse included activities inside the house that guests could control with their voice, including a sock-folding robot and a lowrider car that guests could make bounce on demand. The Silvercloud Mobile Bar trailer was set up in the backyard of the Google Funhouse and provided cocktails and beer for guests after they visited the funhouse. Our cocktail trailer was branded with the activation’s #HeyGoogle’ hashtag. ‘Hey Google’ was the theme of the event since those words are used when a user wants to ask the Google Assistant a question.